New Name Combines Two Strong Brands in Single Corporate Identity
WATERBURY, Vt.--(BUSINESS WIRE)--
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), today announced it
has changed its company name to Keurig Green Mountain, Inc. (Keurig)
effective immediately. Shareholders approved the new name at the
Company's annual shareholder meeting held last week. The Company will
retain its ticker symbol of "GMCR" on the NASDAQ stock exchange.
"Our new name better reflects who we are as a Company today and captures
our aspirations for the future," said Brian Kelley, Keurig Green
Mountain's President and CEO. "The name Keurig Green Mountain brings
together our two strongest brands, Keurig and Green Mountain Coffee,
into one single and powerful corporate identity that symbolizes the
strength of our business and the unity of our team, while also
recognizing our strong heritage."
The Company's Canadian subsidiary, formerly GMCR Canada Holding, Inc.,
also becomes Keurig Canada Inc. effective immediately. The Company's
consumer facing brands, including Keurig® and Green Mountain Coffee®
among others, will not change and consumers will continue to be able to
purchase the brands they know and love on shelf and online.
Keurig Green Mountain's new corporate logo can be downloaded from the Media
section of the Company's website.
The new visual identity, like the new name, draws from elements of the
Company's former corporate visual identity and its Keurig® brand
identity. For more information about the process leading to Keurig Green
Mountain's new visual identity, please see the video
on the Company's newly branded website www.KeurigGreenMountain.com.
About Keurig Green Mountain, Inc.
As a leader in specialty
coffee, coffee makers, teas and other beverages, Keurig Green Mountain
(Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages,
innovative Keurig® brewing technology, and socially
responsible business practices. The Company has inspired consumer
passion for its products by revolutionizing beverage preparation at home
and in the workplace. Keurig supports local and global communities by
investing in sustainably-grown coffee and by its active involvement in a
variety of social and environmental projects. By helping consumers drink
for themselves, we believe we can brew a better world. For more
information visit: www.KeurigGreenMountain.com.
To purchase Keurig® products visit:
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website, www.KeurigGreenMountain.com,
including news releases and its complete financial statements, as filed
with the SEC. The Company encourages investors to consult this section
of its website regularly for important information and news.
Additionally, by subscribing to the Company's automatic
email news release delivery, individuals can receive news directly
from Keurig as it is released.
Keurig Green Mountain, Inc.
Investor & U.S. Media Contact:
Source: Keurig Green Mountain, Inc.
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