Limited edition coffees make the perfect holiday gift for coffee
WATERBURY, Vt.--(BUSINESS WIRE)--
Green Mountain Coffee®, a brand of Green Mountain Coffee
Roasters, Inc. (GMCR) (NASDAQ: GMCR) announced today its two newest
Special Reserve offerings: 100% Kona and Jamaica Blue Mountain®.
These world-renowned, limited edition coffees will be available in bags
and in the Keurig® K-Cup® brewing system just in
time for the holiday season. The two varieties will only be available
while supplies last, and mark the first time a Special Reserve coffee is
also sold in retail stores.
Limited edition Green Mountain Coffee(R) Special Reserve products make the perfect holiday gift for coffee connoisseurs (Photo: Business Wire)
Both 100% Kona and Jamaica Blue Mountain® are well-known
within the coffee community and are famous for their unique flavor
profiles and very specific growing conditions:
Green Mountain Coffee® 100% Kona is a cheerfully bright but
delicate coffee that expresses dry, chardonnay-like notes while
presenting refreshing hints of tropical fruit, tart green apple, and
dried citrus. The aroma is pleasantly floral with an almond sweetness.
The Kona region of Hawaii's main island is marked by high elevation,
frequent cloud cover, mild nights, and mineral-rich volcanic soil,
making it an ideal environment for growing and nurturing 100% Kona, a
highly-prized, award-winning coffee bean.
Green Mountain Coffee® Jamaica Blue Mountain®
presents a heavy body with a silky, smooth finish and is made up of
rich notes of chocolate, cherry, and plum, while hints of melon,
lemon, and lime also shine through. This coffee is grown in the higher
reaches of the Blue Mountains where rainfall is plentiful and the soil
is extremely rich, and where nearly perpetual fog slows the plants'
development, thereby producing a denser bean than what is produced in
other regions. Jamaica Blue Mountain® is known around the
world for its exceptional flavor.
"Both 100% Kona and Jamaica Blue Mountain coffees have excellent
reputations worldwide and we're extremely excited to feature both of
these fan favorites as part of our Special Reserve collection," said
Lindsey Bolger, vice president, coffee sourcing and excellence at GMCR.
"To add to the excitement of these varieties being offered again, we are
delighted they will also be available in retail stores, as it'll be
easier than ever to gift these hard-to-find varieties for that coffee
aficionado on your holiday list."
Kenneth Davids, editor of the independent Coffee
Review, has awarded Green Mountain Coffee® 100% Kona
a score of 90 for the bagged coffee and 89 for the K-Cup®
packs. Green Mountain Coffee® Jamaica Blue Mountain®
received a score of 89 for both the bagged coffee and K-Cup®
packs. Like wine, coffee is judged on aroma, acidity, body, flavor, and
aftertaste on a 100-point scale. Connoisseurs look for a score of 80 or
above. Coffee Review is one of the most respected and widely-read
coffee publications in the world.
Both 100% Kona and Jamaica Blue Mountain® 16-count K-Cup®
packs for the Keurig® brewing system will be available in
limited supply at select Bed Bath & Beyond retail stores this fall, in
addition to being available online through www.GreenMountainCoffee.com
A 16-count box of each variety will retail for SRP $32.99, online and
in-store. Each Special Reserve coffee is also available in whole bean
bags exclusively through the Green Mountain Coffee® website
Green Mountain Coffee® Special Reserve coffees are
handcrafted and artfully roasted, made from beans that are among the
rarest in the world. These unique varieties are offered a few times per
year as limited edition roasts, available while supplies last. Jamaica
Blue Mountain® and 100% Kona are the first Special Reserve
coffees to be offered since Costa
Rica Finca El Quizarra White Honey in July of this year.
About Green Mountain Coffee Roasters, Inc.
As a leader in
specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc.
(GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees,
innovative Keurig® single cup brewing technology, and
socially responsible business practices.
GMCR supports local and global communities by investing in
sustainably-grown coffee, and donating a portion of its profits to
social and environmental projects. GMCR routinely posts information that
may be of importance to investors in the Investor Relations section of
its website, including news releases and its complete financial
statements, as filed with the SEC. The Company encourages investors to
consult this section of its website regularly for important information
and news. Additionally, by subscribing to the Company's automatic
email news release delivery, individuals can receive news directly
from GMCR as it is released.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131105006496/en/
Ashley Aruda, 617-939-8427
Mountain Coffee Roasters, Inc.
Elizabeth Hagwood, 802-882-2972
Source: Green Mountain Coffee
News Provided by Acquire Media