WATERBURY, Vt.--(BUSINESS WIRE)--
Coffee®, a brand within the Green
Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) family of
brands, has launched its newest blend of coffee, Hawaiian Blend.
Exhibiting a floral aroma and delicate flavor reminiscent of a tropical
paradise, the blend is the latest addition to the wide variety of Keurig
Brewed® coffees available in K-Cup® packs for the Keurig® single cup
Just as an island vacation is enhanced by a slower pace, the quality and
richness of the new Hawaiian Blend is enhanced by Tully's signature slow
roast process. The blend's mix of fine Arabica beans, including Hawaiian
coffee, is slow roasted to capture just the right flavor. The resulting
medium roast boasts hints of sweetness, an attractive aroma and an
exceptionally smooth taste.
"Our master roasters have spent the last year working to develop and
perfect the deliciously balanced taste of Tully's new Hawaiian Blend,"
said T.J. Whalen, VP of Marketing and Sales, GMCR's Specialty Coffee
business unit. "We know Tully's Kona Blend was a beloved favorite of
many, but due to low crop yields, it's been discontinued. We wanted to
create an equally unique and smooth variety for people to enjoy, and are
thrilled with this new offering."
Tully's Hawaiian Blend is available in 24-count K-Cup® packs
online at Tullys.com
for a suggested retail price of $16.49. Boxes of 80-count K-Cup® packs
are currently available at select Costco stores, with availability
expanding to more stores by early 2013. The new blend will be available
in the continental U.S. at grocery chains, specialty retailers and mass
merchandisers in 2013.
Hawaiian Blend joins Tully's' 10 other signature blends, which offer
flavor profiles ranging from light "Spirited" roasts to dark "Grand"
roasts. Tully's carefully selects high-quality beans from around the
world to create each distinctive blend. The existing blends are
available in bags, K-Cup® packs and Vue® packs for
Keurig® brewing systems in supermarkets nationwide and
online at www.Tullys.com.
To learn more about Tully's Hawaiian Blend, visit www.Tullys.com.
To stay up to date on the latest Tully's news, visit www.facebook.com/TullysCoffee
and join the conversation on Twitter @TullysCoffee.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (GMCR) (NASDAQ: GMCR) is recognized for its award-winning
coffees, innovative brewing technology, and socially responsible
business practices. GMCR supports local and global communities by
offsetting 100 percent of its direct greenhouse gas emissions, investing
in sustainably-grown coffee, and allocating a portion of its profits to
socially and environmentally responsible initiatives.
GMCR routinely posts information that may be of importance to investors
in the Investors Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic
email news release delivery, individuals can receive news directly
from GMCR as it is released.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121115006200/en/
Ashley Herendeen, 212-894-8323
Mountain Coffee Roasters, Inc.
Specialty Coffee Business Unit
Source: Green Mountain Coffee Roasters, Inc.
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