Keurig Green Mountain, Inc.
Jan 9, 2009
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GOLDEN GLOBES AWARDS GOES “PLATINUM” WITH KEURIG GOURMET SINGLE CUP HOME BREWING SYSTEM

- Keurig Platinum brewer chosen as gift for Golden Globes Nominees and Presenters-

Reading , MA , January 9, 2009 –Golden Globe nominees and presenters will be taking home “Keurig Platinum” along with their “Gold” this year. Access Hollywood and On3 Productions have chosen the Keurig Platinum gourmet single cup brewer as a featured item being gifted to participating celebrities in their exclusive gift suite leading up to the Globe ceremony Sunday.

Golden Globe nominees this year include such A-List talent as Meryl Streep, Brad Pitt, Angelina Jolie, Leonardo DiCaprio, Anne Hathaway, and dozens more. Award presenters include luminaries such as Pierce Brosnan, Sandra Bullock, Sean Combs…..and others. Each will receive a Platinum Keurig brewer and their choice of 3 months supply of coffee and tea.

“We’re thrilled Keurig was chosen by Access Hollywood for their Golden Globes Gift Lounge” says Michelle Stacy, President of Keurig. “Keurig stands for excellence and being associated with the Golden Globes awards fits perfectly with our gourmet product. Over the years we have found that providing opinion leaders in Hollywood Keurig brewers helps our business. The product is “hot” with celebrities and it is now appearing on many TV shows”.

The Keurig Gift

Keurig is providing its gourmet B70 Platinum brewing system and 3 months supply (100 cups) of coffee—chosen by the celebrity. The retail value is $450.

The Keurig Gourmet Single Cup Home Brewing System is designed for gourmet coffee and tea lovers who want to enjoy the speed and convenience of single cup brewing at home. The brewer uses microprocessor technology to precisely control every step of the brewing process to deliver a consistent taste profile with every brew. Along with the Gourmet Single Cup Home Brewing System, Keurig offers an extensive menu of coffees and teas from 12 different premium coffee and tea brands including: Green Mountain Coffee Roasters, Diedrich, Gloria Jean’s, Timothy’s World Coffees, Van Houtte, Celestial Seasonings, Bigelow, Tully’s, Twinings, Newman’s Own Organics, Coffee People, and Caribou —packed in Keurig K-Cup ™ portion packs.

Keurig’s patented K-Cups contain the ideal grind and amount of coffee or tea specific to each variety. An airtight lid and cup lock in freshness and flavor, while a filter inside ensures that the water will extract the optimal coffee or tea flavor. Because brewing takes place inside this ‘mini-brewer,’ there is no residue left in the brewer to taint the next brew. A burst of air at the end of the brew cycle forces the last drops out of the K-Cup so there is no dripping or mess when it is removed. The brewed K-Cup is cool to the touch for easy disposal after use.

About Keurig

Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of K-Cups, which feature a patented design that preserves the freshness of gourmet coffee and tea. Through licensing agreements, Keurig offers more than 100 varieties of premium branded coffees and teas in K-Cups. More than 2 billion cups of Keurig Brewed® coffee and tea have been enjoyed since 1998. For more information, please visit www.keurig.com or call 888-CUP-BREW.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified™ and organic coffees under the Green Mountain Coffee Roasters® and Newman’s Own® Organics brands. While the majority of the Company’s revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters was recently ranked No. 1 on the Business Ethics list of “100 Best Corporate Citizens,” and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.