PANTONE® Serenity and PANTONE® Rose
Quartz Chosen As First Ever Blending of Two Shades for Color of the Year
WATERBURY, Vt.--(BUSINESS WIRE)--
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in coffee
makers, specialty coffee, teas and other beverages with its innovative
brewing technology, today unveiled the Keurig® 2.0 K250 brewer and
exclusively designed Travel Mug in the PANTONE® Color of the Year 2016
selections: PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz.
This Smart News Release features multimedia. View the full release here:
Keurig® 2.0 K250 brewer in the PANTONE® Color of the Year 2016 selection: Serenity (Photo: Business Wire)
For over five years, Keurig has partnered with the Pantone Color
Institute™ to incorporate the latest trend colors into its hot brewing
"The Keurig and Pantone Color Institute partnership is a way for
us to connect with our consumers on a level beyond offering all of the
beverages they love," said Ranjan Damodar, VP Keurig Hot Systems at
Keurig Green Mountain, Inc. "Color allows people to showcase their
personalities, and, with the addition of the PANTONE Color of the Year
2016 selections to our already robust line of colorful and unique
brewers and accessories, we're expanding on peoples' desire to choose
for themselves and express their individuality in different ways."
Sold exclusively on Keurig.com in the U.S. and Keurig.ca in Canada, the
Keurig® K250 brewer in PANTONE Serenity and the double-walled ceramic
Travel Mug in PANTONE Rose Quartz will be available starting in early
2016. Together, the Keurig® K250 brewer and Travel Mug offer a
harmonious color balance to create a truly unique color pairing perfect
for the modern home, kitchen or office space.
"With consumers increasingly comfortable using color as a form of
expression, we are seeing more experimentation and creative uses of
color throughout the home, and nowhere has this showcasing of color been
more pronounced then in the kitchen," offered Laurie Pressman,
Vice-President, Pantone Color Institute. "Keurig recognizes this
changing consumer dynamic and we are thrilled to partner with them on
their color offering as they enhance their market position from the
single serve coffee industry's leader into a brand that is additionally
known for their color relevance. "
"As consumers seek mindfulness and well-being as an antidote to the
stress of modern day lives, welcoming colors that psychologically
fulfill the yearning for reassurance and security are becoming more
said Leatrice Eiseman, Executive Director of the Pantone Color
Institute™. "Whether on their own or combined with other shades, the
pairing of Serenity and Rose Quartz bring a feeling of calm and
relaxation into the home environment."
The Keurig® K200 brewing series is Keurig's most recent addition to the
Keurig 2.0 family. The system features smart technology that brews over
575 different K-Cup® pod varieties from 80 brands. Each brewer model
within the Keurig® 2.0 system, including the K250, offers the ability to
brew both a single cup using a K-Cup® pod, as well as a carafe using a
K-Carafe™ pod (carafe sold separately).
For more information, visit Keurig.com/Pantone-Color-of-Year.
About Keurig Green Mountain, Inc.
Keurig Green Mountain,
Inc. (Keurig) (NASDAQ: GMCR) is reimagining how beverages can be
created, personalized, and enjoyed, fresh-made in homes and workplaces.
We are a personal beverage system company revolutionizing the beverage
experience through the power of innovative technology and strategic
brand partnerships. With an expanding family of more than 80 beloved
brands and more than 575 beverage varieties, our Keurig® hot and Keurig®
KOLD™ beverage systems deliver great taste, convenience, and choice at
the push of a button. As a company founded on social responsibility, we
are committed to using the power of business to brew a better world
through our work to build resilient supply chains, sustainable products,
thriving communities, and a water-secure world.
For more information visit: www.KeurigGreenMountain.com.
To purchase Keurig products: www.keurig.com,
For more information about the new Keurig® KOLD™ beverage system: http://www.keurig.com/kold.
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website, www.KeurigGreenMountain.com,
including news releases and its complete financial statements, as filed
with the SEC. The Company encourages investors to consult this section
of its website regularly for important information and news.
Additionally, by subscribing to the Company's automatic email news
release delivery, individuals can receive news directly from Keurig as
it is released.
About Pantone and the Pantone Color Institute
Pantone LLC, a
wholly owned subsidiary of X-Rite, Incorporated, is the global color
authority and provider of professional color standards for the design
industries. Pantone products have encouraged colorful exploration and
expressions of creativity from inspiration to implementation for more
than 50 years. Through the Pantone
Color Institute, Pantone continues to chart future color direction
and study how color influences human thought processes, emotions and
physical reactions. Pantone furthers its commitment to providing
professionals with a greater understanding of color and to help them
utilize color more effectively. Always a source for color inspiration,
Pantone also offers designer-inspired products and services for
consumers. More information is available at www.pantone.com.
For the latest news, trends, information and conversations, connect with
Pantone on Facebook, Twitter, Pinterest, Instagram.
X-Rite, Incorporated, is the global leader in
color science and technology. The company, which now includes color
industry leader Pantone, develops, manufactures, markets and supports
innovative color solutions through measurement systems, software, color
standards and services. X-Rite's expertise in inspiring, selecting,
measuring, formulating, communicating and matching color helps users get
color right the first time and every time, which translates to better
quality and reduced costs. X-Rite serves a range of industries,
including printing, packaging, photography, graphic design, video,
automotive, paints, plastics, textiles, dental and medical. For further
information, please visit www.xrite.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151203005856/en/
Keurig Green Mountain, Inc.
Amy Doyle, 802-882-2295
Jason Feldman, 212-209-1810
Source: Keurig Green Mountain, Inc.
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