Keurig Green Mountain, Inc.
Sep 29, 2015
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Keurig Green Mountain Announces the Launch of Keurig KOLD

Delivers Fresh-Made Cold Beverages at Home at the Push of a Button, Including Favorites from The Coca-Cola Company and Dr Pepper Snapple Group, along with Craft Sodas, Iced Teas, Seltzers, Flavored Water, Sports Hydration Drinks, Cocktail Mixers and More

WATERBURY, Vt.--(BUSINESS WIRE)-- Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a personal beverage system company that has revolutionized the way consumers create and enjoy beverages, today announced the launch of the Keurig® KOLD™ system, the first beverage system that allows consumers to freshly make cold sparkling and still beverages at home at the push of a button, including beloved favorites from The Coca-Cola Company and Dr Pepper Snapple Group.

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Keurig® KOLD™ - the first personal cold beverage system that offers a wide variety of consumers' fav ...

Keurig® KOLD™ - the first personal cold beverage system that offers a wide variety of consumers' favorite beverages like Coca-Cola®, Diet Coke®, Dr Pepper® and Canada Dry®, plus new discoveries, fresh-made at home, at the push of a button. (Photo: Business Wire)

"Keurig has redefined the way consumers enjoy coffee and tea in their homes and offices and today with the launch of Keurig KOLD, we're embarking on a new journey that will change the way consumers enjoy cold beverages at home," said Brian Kelley, President and CEO of Keurig. "The disruptive countertop-size innovation in KOLD is like nothing consumers have ever experienced - from the rapid chilling that turns room temperature water to a perfectly chilled drink at the push of a button; to the dispensing technology that produces consistently great tasting beverages; to the pod technology which enables fully carbonated beverages. KOLD delivers game changing, on-demand variety of sparkling or non-carbonated beverages all fresh made with Keurig simplicity."

For the first time consumers will be able to actually make a Coca-Cola® or a Dr Pepper® on their kitchen counter. The Keurig® KOLD™ system encourages choice and discovery, including new and exciting exclusive beverage brands from categories including craft and fountain-style sodas, zero- and low-calorie flavored seltzers and waters, sports hydration drinks, iced teas and - coming soon - cocktail mixers.

Beginning today, the new Keurig® KOLD™ system is available to order on Keurig.com and will be sold at select retailers both online and in six cities beginning in October, including Atlanta, Boston, Chicago, Dallas, Los Angeles and New York.

In addition to the versatility of the system and broad beverage variety available, the Keurig® KOLD™ system incorporates innovative features and technology, including:

Kelley concluded, "We're excited to introduce Keurig KOLD to consumers today and are appreciative of the strong collaboration of our beverage brand partners, The Coca-Cola Company and Dr Pepper Snapple Group. The inclusion of their great brands strengthens the appeal of Keurig KOLD. In addition, we believe Coca-Cola's marketing strengths and global distribution capabilities will be instrumental in the years to come as we look to expand the reach of Keurig KOLD beyond North America."

Beverage brands offered in the Keurig® KOLD™ system portfolio include:

The Keurig® KOLD™ drinkmaker ($369.99 SRP) is available in either white or black, and comes with a set of two Keurig® KOLD™ drinkmaker glasses. The KOLD™ pods ($4.49-$4.99 SRP for a four-count box) along with additional drinkmaker accessories, such as storage carousels and a variety of specialty-designed glassware, are now available on www.keurig.com/KOLD.

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. We are a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 80 beloved brands and more than 575 beverage varieties, our Keurig® hot and Keurig KOLD™ beverage systems deliver great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world.

For more information visit: www.KeurigGreenMountain.com. To purchase Keurig products: www.keurig.com, www.keurig.ca, www.keurig.co.uk. For more information about the new Keurig KOLD™ system: http://www.keurig.com/kold.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

Forward-Looking Statements

Certain information in this press release constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to the success of introducing and producing new product offerings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2014 Annual Report filed on Form 10-K, elsewhere in that report and those described from time to time in our future reports filed with the Securities and Exchange Commission.

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Media Contact:
Keurig Green Mountain, Inc.
Lynda McKinney, 781-418-3327
Director, Public Relations
lynda.mckinney@keurig.com
or
Investor Contact:
Keurig Green Mountain, Inc.
Kristi Bonner, 646-762-8095
Senior Director, Investor Relations
kristi.bonner@keurig.com

Source: Keurig Green Mountain, Inc.

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