Keurig Green Mountain, Inc.
Aug 25, 2014
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The Future of Brewing is Here

Next Generation Keurig 2.0 System, First to Brew Both a Single Cup and a Four-Cup Carafe, Now Available

WATERBURY, Vt.--(BUSINESS WIRE)-- Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, continues to change the way consumers in the United States and Canada brew coffee at home with the release of the new Keurig® 2.0 hot beverage brewing system. This weekend, Keurig® 2.0 made its debut on Keurig.com and national retailers' websites, as well as at the flagship Keurig® Store in Burlington, Mass., where consumers can be among the first to experience the new system in person. Roll-out at retail partners nationwide will follow in the coming weeks.

The Keurig® 2.0 system is available in the K500, K400 and K300 series. (Photo: Business Wire)

The Keurig® 2.0 system is available in the K500, K400 and K300 series. (Photo: Business Wire)

Keurig® 2.0 is the first Keurig® brewer to brew both a single cup and a four-cup carafe from a Keurig® brand pack. This innovation delivers everything consumers know and love about Keurig - and more - with game-changing performance and function, unprecedented beverage choice, simplicity and convenience, and timeless design appeal.

"Our new Keurig 2.0 system is the next innovative step for our hot beverage brewing system," said Brian Kelley, President and CEO of Keurig. "Eleven years ago, we revolutionized the way consumers brewed coffee in the home with a single cup system, and we've used the knowledge and expertise we've gained along the way to form the basis for continued innovation. We're thrilled to have changed the game yet again by offering consumers the ability to brew a variety of sizes, from a single cup to a carafe, and choose from more than 290 varieties from more than 50 brands, all within one system, Keurig 2.0."

In addition to brewing both a single cup and a carafe, Keurig 2.0 is the first Keurig brewer to feature Keurig 2.0 Brewing Technology™, which enables the brewer to recognize the inserted Keurig® pack and optimize to the recommended, customized setting for that particular beverage. The Keurig 2.0 Brewing Technology ensures that the Keurig 2.0 system delivers on the promise of excellent quality beverages, produced simply and consistently, every single time.

"We're confident that Keurig 2.0 is going to extend the Keurig appeal to an entirely new group of consumers, including those for whom a single serving of coffee isn't always enough, and we're excited to show them how Keurig can change their hot beverage brewing experience as it has for so many already," continued Kelley. "We've heard from Keurig owners and non-owners alike that the ability to brew a carafe of coffee is important to them, whether they're entertaining or just looking to experience a larger beverage quantity in the morning before heading out to work. We look forward to bringing Keurig simplicity and quality to an even broader group of consumers by now offering the ability to brew both a single cup and a carafe with Keurig 2.0."

The Keurig® 2.0 system is available in the K500, K400 and K300 series. All systems offer the ability to brew both a single cup using a K-Cup® pack - more than 290 coffee, tea and other hot beverages from more than 50 brands, including Green Mountain Coffee®, Starbucks®, Dunkin' Donuts®, Snapple®, Lipton® and Peet's Coffee & Tea - and a carafe using the new K-Carafe™ pack. In addition, all Keurig® 2.0 brewers sold will include a plastic Keurig™ 2.0 carafe in the box. A stainless steel Keurig™ 2.0 Thermal Carafe is available for purchase as an accessory ($29.99 SRP).

For more information, visit Keurig.com.

About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative Keurig® brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

Keurig Green Mountain Forward-Looking Statements
Certain information in this press release constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, projections of payment of dividends, the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings, and the impact of any pending or future antitrust litigation. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part II, "Item 1A. Risk Factors" in our Form 10-Q filed with the Securities and Exchange Commission for the thirteen weeks ended March 29, 2014, and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2013 Annual Report filed on Form 10-K, as amended, and elsewhere in those reports and those described from time to time in our future reports filed with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

KGM-G, KGM-US

Media Contact:
Keurig Green Mountain, Inc.
Lynda McKinney, 781-418-3327
Director, Public Relations
lynda.mckinney@keurig.com
or
Investor Contact:
Keurig Green Mountain, Inc.
Katie Gilroy, 781-418-3345
Senior Manager, Corporate Communications
katie.gilroy@gmcr.com

Source: Keurig Green Mountain, Inc.

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