Next Generation Keurig 2.0 System, First to Brew Both a Single
Cup and a Four-Cup Carafe, Now Available
WATERBURY, Vt.--(BUSINESS WIRE)--
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in
specialty coffee, coffee makers, teas and other beverages with its
innovative brewing technology, continues to change the way consumers in
the United States and Canada brew coffee at home with the release of the
new Keurig® 2.0 hot beverage brewing system. This weekend, Keurig® 2.0
made its debut on Keurig.com and national retailers' websites, as well
as at the flagship Keurig® Store in Burlington, Mass., where consumers
can be among the first to experience the new system in person. Roll-out
at retail partners nationwide will follow in the coming weeks.
The Keurig® 2.0 system is available in the K500, K400 and K300 series. (Photo: Business Wire)
Keurig® 2.0 is the first Keurig® brewer to brew both a single cup and a
four-cup carafe from a Keurig® brand pack. This innovation delivers
everything consumers know and love about Keurig - and more - with
game-changing performance and function, unprecedented beverage choice,
simplicity and convenience, and timeless design appeal.
"Our new Keurig 2.0 system is the next innovative step for our hot
beverage brewing system," said Brian Kelley, President and CEO of
Keurig. "Eleven years ago, we revolutionized the way consumers brewed
coffee in the home with a single cup system, and we've used the
knowledge and expertise we've gained along the way to form the basis for
continued innovation. We're thrilled to have changed the game yet again
by offering consumers the ability to brew a variety of sizes, from a
single cup to a carafe, and choose from more than 290 varieties from
more than 50 brands, all within one system, Keurig 2.0."
In addition to brewing both a single cup and a carafe, Keurig 2.0 is the
first Keurig brewer to feature Keurig 2.0 Brewing Technology™, which
enables the brewer to recognize the inserted Keurig® pack and optimize
to the recommended, customized setting for that particular beverage. The
Keurig 2.0 Brewing Technology ensures that the Keurig 2.0 system
delivers on the promise of excellent quality beverages, produced simply
and consistently, every single time.
"We're confident that Keurig 2.0 is going to extend the Keurig appeal to
an entirely new group of consumers, including those for whom a single
serving of coffee isn't always enough, and we're excited to show them
how Keurig can change their hot beverage brewing experience as it has
for so many already," continued Kelley. "We've heard from Keurig owners
and non-owners alike that the ability to brew a carafe of coffee is
important to them, whether they're entertaining or just looking to
experience a larger beverage quantity in the morning before heading out
to work. We look forward to bringing Keurig simplicity and quality to an
even broader group of consumers by now offering the ability to brew both
a single cup and a carafe with Keurig 2.0."
The Keurig® 2.0 system is available in the K500, K400 and K300 series.
All systems offer the ability to brew both a single cup using a K-Cup®
pack - more than 290 coffee, tea and other hot beverages from more than
50 brands, including Green Mountain Coffee®, Starbucks®, Dunkin'
Donuts®, Snapple®, Lipton® and Peet's Coffee & Tea - and a carafe using
the new K-Carafe™ pack. In addition, all Keurig® 2.0 brewers sold will
include a plastic Keurig™ 2.0 carafe in the box. A stainless steel
Keurig™ 2.0 Thermal Carafe is available for purchase as an accessory
The Keurig® 2.0 K500 Series ($189.99 - $199.99 SRP) features
ten brew sizes ranging from four to 30 ounces. It offers an 80-ounce
illuminated water reservoir, Keurig's largest to date, and an
extra-large color touchscreen display with customizable wallpaper and
a variety of programmable controls, including strength control, auto
on/off, auto brew K-Carafe™ pack, programmable clock, a favorites
settings option and a customizable night light. The K500 series also
offers a hot water on demand feature.
The Keurig® 2.0 K400 Series ($159.99 - $169.99 SRP) offers nine
brew sizes ranging from four to 30 ounces and a 70-ounce illuminated
water reservoir. Other key features include a color touch display with
customizable wallpaper and programmable controls, including auto
on/off, auto brew K-Carafe™ pack, strength control, customizable clock
and a favorites setting.
The Keurig® 2.0 K300 Series ($139.99 - $149.99 SRP) features
nine brew sizes ranging from four to 30 ounces with a 60-ounce water
reservoir. It also offers a grayscale touchscreen with strength
control and an illuminated water reservoir.
For more information, visit Keurig.com.
About Keurig Green Mountain, Inc.
As a leader in specialty
coffee, coffee makers, teas and other beverages, Keurig Green Mountain
(Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages,
innovative Keurig® brewing technology, and socially responsible business
practices. The Company has inspired consumer passion for its products by
revolutionizing beverage preparation at home and in the workplace.
Keurig supports local and global communities by investing in
sustainably-grown coffee and by its active involvement in a variety of
social and environmental projects. By helping consumers drink for
themselves, we believe we can brew a better world. For more information
To purchase Keurig® products visit: www.Keurig.com
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website, www.KeurigGreenMountain.com,
including news releases and its complete financial statements, as filed
with the SEC. The Company encourages investors to consult this section
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information in this press release constitutes "forward-looking
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raw material costs and our pricing actions on our results of operations
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and other financial measures, the expected productivity and working
capital improvements, the success of introducing and producing new
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adequacy of internally generated funds and existing sources of
liquidity, such as the availability of bank financing, the expected
results of operations of businesses acquired by us, our ability to issue
debt or additional equity securities, our expectations regarding
purchasing shares of our common stock under the existing authorizations,
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future events or circumstances may not occur. Management believes that
these forward-looking statements are reasonable as and when made.
However, caution should be taken not to place undue reliance on any such
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any forward-looking statements, whether as a result of new information,
future events or otherwise. In addition, forward-looking statements are
subject to certain risks and uncertainties that could cause actual
results to differ materially from our Company's historical experience
and our present expectations or projections. These risks and
uncertainties include, but are not limited to, those described in Part
II, "Item 1A. Risk Factors" in our Form 10-Q filed with the Securities
and Exchange Commission for the thirteen weeks ended March 29, 2014, and
Part II "Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations" in our fiscal 2013 Annual Report
filed on Form 10-K, as amended, and elsewhere in those reports and those
described from time to time in our future reports filed with the
Securities and Exchange Commission.
Actual results could differ materially from those projected in the
forward-looking statements. We expressly disclaim any obligation to
update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140825005061/en/
Keurig Green Mountain, Inc.
Director, Public Relations
Keurig Green Mountain, Inc.
Katie Gilroy, 781-418-3345
Manager, Corporate Communications
Source: Keurig Green Mountain, Inc.
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