Keurig Green Mountain, Inc.
Sep 20, 2012
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Green Mountain Coffee Roasters, Inc. Deepens Its Commitment to Fair Trade and Sustainable Coffee Sourcing

WATERBURY, Vt.--(BUSINESS WIRE)-- Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, announced it has increased its impact in coffee-growing communities through its coffee purchasing, community investments and stakeholder engagement, in line with its ongoing sustainability efforts. GMCR continues to strengthen its commitment to fair trade as part of its sustainable coffee sourcing strategy. The Company sees fair trade as a way to provide its consumers with high quality coffee, and help ensure a higher quality of life for coffee farmers.

GMCR's recent actions and accomplishments on this front include the following:

Said Fredman Vásquez, General Manager, Cooperativa 5 de Junio, a Fair Trade Certified™ cooperative in Nicaragua: "We have sold coffee to GMCR since our last harvest and we feel honored to be a GMCR supplier. We not only look for a fair price, but for a buyer who focuses on social impact and invests in projects for the betterment of our people. The programs GMCR has supported in our country have been important and successful."

"We began as one of the first roasters in the country to offer Fair Trade Certified coffees in 2000, and we're now engaged with stakeholders to ensure the growth of the fair trade movement into the future," said Lindsey Bolger, Senior Director of Coffee for the Specialty Coffee business unit of GMCR.

Coffee fans can follow Green Mountain Coffee® on Facebook to learn more about fair trade and for news about upcoming events in celebration of Fair Trade Month in October. To learn more about GMCR's sustainable coffee sourcing practices, visit www.BrewingABetterWorld.com.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.GreenMountainCoffee.com, or www.Keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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Green Mountain Coffee Roasters, Inc.
Sandy Yusen, 802-882-2263
Specialty Coffee Business Unit
sandy.yusen@gmcr.com
or
Cone Communications
Cindy Hoots, 617-939-8449
choots@coneinc.com

Source: Green Mountain Coffee Roasters, Inc.

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