Keurig Green Mountain, Inc.
Aug 6, 2012

Green Mountain Coffee Roasters, Inc. Holds Eighth Annual Employee Cleanup of Vermont's Winooski River

Employees volunteer to clear local waterway of waste

WATERBURY, Vt.--(BUSINESS WIRE)-- Approaching the one-year anniversary of Tropical Storm Irene's historic flooding, Vermont employees of Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) will sponsor and participate in their eighth annual River Cleanup of the Winooski River. The event is held in conjunction with American Rivers' National River Cleanup®, a nationwide effort to keep America's waterways clean.

Green Mountain Coffee Roasters, Inc. employees pull out tires from the Winooski River during its 201 ...

Green Mountain Coffee Roasters, Inc. employees pull out tires from the Winooski River during its 2011 annual River Cleanup in Vermont. (Photo: Business Wire)

During the work week of August 6, 2012, GMCR employee volunteers will use paid time off to pick up trash in and around Vermont's Winooski River, starting in Montpelier and working their way toward Waterbury. More than 160 GMCR employees volunteered over 700 hours and removed over 800 tires, almost four tons of scrap metal, and three tons of trash from the Winooski River at last year's River Cleanup. This year, that number is likely to reflect the remnants of the devastation caused by Tropical Storm Irene, the state's worst natural disaster in nearly a century.

"Green Mountain Coffee Roasters has a longstanding commitment to helping communities," said Karen Yacos, Director of Domestic Community Outreach at GMCR. "After the devastation caused by Tropical Storm Irene last year, River Cleanup gives us all another opportunity to do so in our own backyard here in Waterbury."

The annual River Cleanup event is part of the company's Community Action for Employees (CAFE) program, which allows employees to spend up to 52 hours per year volunteering for nonprofit and community-based organizations during normal work hours. GMCR employees spent a total of nearly 30,000 volunteer hours working with organizations in local communities in its fiscal 2011.

GMCR has hosted two river cleanups in other locations this year. Employees at the Knoxville, Tennessee site removed approximately 8,100 pounds of trash from the Tennessee River, and volunteers from GMCR's Keurig Business Unit in Reading, Massachusetts removed more than 12 tons of trash from the banks of the Merrimack River in Lowell.

Considered the most successful stream cleanup program in the country, National River Cleanup is an annual program sponsored by American Rivers that raises public awareness of the magnitude of trash accumulating in our nation's waterways and gives individuals the opportunity to take action for their local river or stream. For more information or to find a cleanup near you, please visit

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.


Photos/Multimedia Gallery Available:


GMCR's Specialty Coffee Business Unit
Sandy Yusen, 866-968-2739
Director of Public Relations

Source: Green Mountain Coffee Roasters, Inc.



News Provided by Acquire Media