Keurig Green Mountain, Inc.
Oct 19, 2011

Green Mountain Coffee Roasters Expanding Operations in Vermont

Company Furthers Commitment to the State with New Facilities and Jobs

WATERBURY, Vt.--(BUSINESS WIRE)-- Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers, today outlined its plans for continued growth in Vermont. GMCR currently operates from multiple locations in Essex, Waterbury and Williston, Vermont and is planning for growth in all three communities as well as for new locations in South Burlington.

"As a proud and long-time corporate citizen of Vermont, we are always pleased to share news of our continued expansion. Vermont has instilled in GMCR many of the values that have guided our Company from a small coffee retailer on the Waitsfield village green to one reinventing how North America prepares coffee and other beverages both at home and away from home," said Lawrence J. Blanford, President and CEO of GMCR. "As we look to support the continued growth in our business, we expect to lease additional office space, build-out new facilities and hire new employees in multiple communities across Vermont. With these expansion plans, we could increase our Vermont employee base by 30% over the next 12 to 18 months."

As of the end of its third quarter fiscal 2011 on June 25, 2011, GMCR employed 4,760 people in North America, roughly 30% of whom worked in Vermont. GMCR also operates locations in Reading, Wakefield and Woburn, Massachusetts; Castroville, California; Knoxville, Tennessee; Sumner, Washington; Toronto, Ontario; and, Montreal, Quebec. As previously disclosed, GMCR intends to add two additional manufacturing and production facilities in the U.S. in its fiscal year 2012 and work toward site selection for those locations continues.

The Company outlined its expansion in Vermont by community as follows:


In Waterbury, where GMCR currently occupies 12 separate buildings, the Company recently completed a variety of facility- and infrastructure-related projects including:

Scott McCreary, President of GMCR's Specialty Coffee business unit, commented, "We are fortunate for the opportunity to grow our presence in our ‘home town' of Waterbury. We see the expansion as a positive for the community as we are creating jobs, and through the development of the private road, giving back to the community by reducing Main Street traffic flow and congestion."


In Essex, GMCR is taking new space and planning a major capacity expansion at its existing production facility. The expanded facility will accommodate new coffee roasting, grinding, flavoring, and packaging capacity.

Said McCreary, "We are pleased to be able to continue our commitment to being an employer of choice in all our communities, providing continued employment growth, career opportunities and a work place that looks to continue to change how the world views business.

South Burlington

GMCR's growth has launched it into a new community in the area, with the Company preparing to occupy leased space and/or buildings in South Burlington's Technology Park during 2012 including:


Finally, GMCR also continues to grow its presence in Williston:

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig Single-Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain statements contained herein are not based on historical fact and are "forward-looking statements" within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as "anticipate," "believe," "could," "estimate," "expect," "feel," "forecast," "intend," "may," "plan," "potential," "project," "should," "would," and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Owing to the uncertainties inherent in forward-looking statements, actual results could differ materially from those stated here. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, the impact on sales and profitability of consumer sentiment in this difficult economic environment, the Company's success in efficiently expanding operations and capacity to meet growth, the Company's success in efficiently and effectively integrating the Company's acquisitions, the Company's success in introducing and producing new product offerings, the ability of lenders to honor their commitments under the Company's credit facility, competition and other business conditions in the coffee industry and food industry in general, fluctuations in availability and cost of high-quality green coffee, any other increases in costs including fuel, Keurig's ability to continue to grow and build profits with its roaster partners in the At Home and Away from Home businesses, the Company experiencing product liability, product recall and higher than anticipated rates of warranty expense or sales returns associated with a product quality or safety issue, the impact of the loss of major customers for the Company or reduction in the volume of purchases by major customers, delays in the timing of adding new locations with existing customers, the Company's level of success in continuing to attract new customers, sales mix variances, weather and special or unusual events, the impact of the inquiry initiated by the SEC and any related litigation or additional governmental investigative or enforcement proceedings, as well as other risks described more fully in the Company's filings with the SEC. Forward-looking statements reflect management's analysis as of the date of this release. The Company does not undertake to revise these statements to reflect subsequent developments, other than in its regular, quarterly earnings releases.


Green Mountain Coffee Roasters, Inc.
Suzanne DuLong, 802-882-2100
VP IR & Corporate Comm

Source: Green Mountain Coffee Roasters, Inc.

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