WATERBURY, Vt. (April 20, 2016) - Keurig Green Mountain, Inc. (Keurig), a personal beverage system company that has revolutionized the way consumers create and enjoy beverages, announced today that its Keurig® Hot brewing system has been named Brand of the Year in the single serve coffee maker category, in the 2016 Harris Poll EquiTrend® Study.
This is the fifth consecutive year that the Keurig® Hot system has received this distinction, which is the highest ranking in the single serve coffee maker category based on consumers' perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated. In addition to Brand of the Year, Keurig has also been named Most Trusted and Most Loved brand, in the same category.
The Keurig® Hot system received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among single serve coffee maker brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between December 22, 2015 and February 1, 2016. Your opinion may differ. "Highest Ranked" was determined by a pure ranking of a sample of single serve coffee maker brands.
"Keurig is a brand that consumers know, love, and trust, and we are committed to deliver the perfect cup, every time," said Derek Hopkins, President of US Business at Keurig. "We're honored to be a part of so many peoples' lives and daily routines and will continue to take the utmost pride in delivering the best possible beverage experience, from source to cup."
With an expanding family of more than 80 beloved brands and more than 575 beverage varieties, Keurig® delivers great taste, convenience, and choice at the push of a button, and has revolutionized the way beverages are brewed and consumed both at home and at the office.
- Keurig® Brand Information & Store: Keurig.com
- Harris Poll EquiTrend®: theharrispoll.com/equitrend-information
- Keurig Green Mountain: KeurigGreenMountain.com
About Keurig Green Mountain, Inc.
Keurig Green Mountain is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. Keurig Green Mountain is a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 80 beloved brands and more than 575 beverage varieties, Keurig Green Mountain's Keurig® hot and Keurig® KOLD™ beverage systems deliver great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, Keurig Green Mountain is committed to using the power of business to brew a better world through its work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world. Keurig is now a private business owned by an investment group led by JAB Holding Co. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig products visit: www.keurig.com, www.keurig.ca, or www.keurig.co.uk.
About The Harris Poll
Over the last 5 decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information.
Lynda McKinney, Director of Public Relations
Keurig Green Mountain, Inc.